New ground for Nike?

This afternoon, The Madame went over to Red Rock Casino to have lunch at their buffet. The line was longish, and we were behind a large family of conspicuously Christian people. The mother, in fact, was wearing a shirt which read "Hooked on Jesus." This led me to wonder: why hasn't Nike tapped into this market? Why isn't there Nike gear for religious fanatics? At this point, The Madame chimed in: "Just praise it."

Just praise it indeed.

Imagine, if you will, a new line of sportswear for the active cleric. Nike Vestments. Communion wafers with the Swoosh! Clunky black shiny pastor shoes with a bold purple Swoosh for the Easter season! Those little white priest collar tabs with a nice black Swoosh! And all in the name of our Heavenly Father. Maybe His Holiness Pope Benedict XVI could get an endorsement deal. I think it could be a pretty lucrative market for Nike, and it's entirely untapped. Check it out: we even put together a logo for them.